Shopify Society · Scale & Master
You know Shopify. Now, make it work even harder.
Scale & Master is the advanced Shopify curriculum for store owners and designers who are past the basics and ready to go deeper — more revenue, more technical skills, more confidence charging what they're worth.
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SHOPIFY PLUS PARTNER
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TRUSTED BY 1000S OF RETAILERS WORLDWIDE
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12+ YEARS OF RETAIL EXPERIENCE
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175+ STORE LAUNCHES
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FEATURED ON SHOPIFY
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AS SEEN ON CHALENE JOHNSON PODCAST
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AGENCY OWNER
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SHOPIFY PLUS PARTNER
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AS SEEN ON BROCK JOHNSON PODCAST
- TRUSTED BY THOUSANDS OF RETAILERS WORLDWIDE
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12+ YEARS OF RETAIL EXPERIENCE
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175+ STORE LAUNCHES
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FEATURED ON SHOPIFY
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AS SEEN ON CHALENE JOHNSON PODCAST
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AGENCY OWNER
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AS SEEN ON PROOF TO PRODUCT
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SHOPIFY PLUS PARTNER
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TRUSTED BY THOUSANDS OF RETAILERS WORLDWIDE
Are you ready to go beyond the basics and build something that actually performs?
You've got the foundation. Maybe you've got clients, a store that's making sales, or a solid handle on the platform. But there's a ceiling — on what you can charge, what you can build, and how consistently things are growing — and you're starting to feel it.
Here's what I know after 11 years of agency work, three e-commerce brands of my own, and 175+ store launches: the gap between good and great isn't talent. It's strategy, systems, and the technical skills to execute at a higher level. Scale & Master gives you all three.
This is where good becomes great.
Does this sound familiar?
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YOU'VE HIT A CEILING.Things are working — but not as well as they should be. Growth feels inconsistent, results feel unpredictable, and you know there's more potential here. You just don't have the framework to unlock it yet. |
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YOUR MARKETING FEELS LIKE GUESSING.You're posting, emailing, maybe running ads — but nothing feels truly strategic. You want a real system that generates consistent results instead of hoping something lands this month. |
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YOU'RE LEAVING CONVERSIONS ON THE TABLE.Whether it's your own store or a client's, people are landing and leaving without buying at the rate they should. Something about the experience is costing real money — and you're not sure exactly what. |
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YOU WANT THE TECHNICAL SKILLS TO BUILD ANYTHING.You're tired of hitting the wall of what themes and apps can do. You want to customize confidently — for yourself or for clients — without depending on a developer every single time. |
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YOU'RE READY TO BUILD SOMETHING REAL.Not just a store or a side hustle. An actual scalable Shopify business or design practice with systems, strategy, and the skills to grow as big as you're willing to go. |
Now, picture this:
From "I know the Shopify basics" to "I can build (and grow) anything".
Imagine how different your business (and life!) could look
HAVING A MARKETING SYSTEM THAT GENERATES CONSISTENT REVENUE — FOR YOUR BRAND OR YOUR CLIENTS
Email sequences, traffic strategies, and conversion systems working in the background. No more feast or famine. No more scrambling before every launch. Just a strategy that runs — and results you can actually predict and replicate.
BUILDING CUSTOM SHOPIFY FEATURES THAT MAKE ANY STORE STAND OUT — WITHOUT OUTSOURCING EVERY TIME
New collection dropping? Product update needed? Homepage refresh before a big sale? You've got it handled. No developer dependency, no delays, no budget blown on things you could do yourself.
RUNNING A SHOPIFY BUSINESS OR DESIGN PRACTICE WITH REAL EXPERTISE, REAL SYSTEMS, AND REAL RESULTS
Not just managing projects or hoping the algorithm cooperates. You're operating with a real framework — wholesale strategy, retention systems, technical expertise, and the scaling knowledge to grow as big as you're willing to go.
introducing
The Shopify Society
Everything you need to grow a Shopify business strategically - from email and retention to conversion optimization and brand building.
ENROLL NOW →For store owners and designers who are ready for more.
Inside Scale & Master you'll find everything in Shopify Society: Foundation plus the advanced strategy, conversion systems, and technical skills that separate Shopify businesses that plateau from ones that actually scale — whether that's your own brand or the clients you serve.
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MASTER THE MARKETING AND CONVERSION STRATEGY BEHIND 7-FIGURE SHOPIFY STORES |
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BUILD CUSTOM LIQUID CODE AND ADVANCED FEATURES WITHOUT A DEVELOPER DEPENDENCY |
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GROW YOUR STORE OR DESIGN BUSINESS WITH REAL SYSTEMS AND REAL STRATEGY BEHIND EVERY DECISION |
let's break it down
Here's what you'll get...
CLIENT-READY SOLUTIONS!
Shifting from Launch Mode to Growth Mode
Most people never make this mental shift — and it's exactly why their results plateau. Learn how to think like a growth operator, understand the metrics that actually matter, and build a framework for making smarter decisions with your time and energy.
You're going to get:
- Key metrics decoded: AOV, LTV, CAC, churn rate
- Building a growth dashboard you'll actually use
- The 80/20 of where to focus post-launch
- Homepage and product page optimization
- Mobile optimization checklist
CLIENT-READY SOLUTIONS!
Retention, Loyalty & Referral Strategy
People are landing and leaving. Learn how to audit any Shopify store's conversion funnel, identify exactly where you're losing buyers, and implement the changes that actually move the needle — from product pages and checkout to reviews, trust badges, and strategic upsells.
You're going to get:
- CRO audit framework for any store
- Heatmaps and session recordings (Hotjar, Lucky Orange) Social proof, upsells, cross-sells and checkout optimization
INSTANT IMPLEMENTATION
Email & SMS Marketing - the Full Strategy
Basic email setup is Foundation. This is the complete lifecycle strategy that turns email and SMS into the most reliable revenue channels in any Shopify business — advanced flows, segmentation, deliverability, and copy that actually gets opened and clicked.
You're going to get:
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Welcome, abandoned cart, post-purchase, win-back & VIP flows
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SMS strategy that complements email without annoying subscribers
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Segmentation, deliverability and ESP selection (Klaviyo, Omnisend + more)
DEVELOPMENT READY
Conversion Rate Optimization & Social Proof
People are landing and leaving. Learn how to audit any Shopify store's conversion funnel, identify exactly where you're losing buyers, and implement the changes that actually move the needle — from product pages and checkout to reviews, trust badges, and strategic upsells.
You're going to get:
- Welcome, abandoned cart, post-purchase, win-back & VIP flows
- Segmentation strategy that stops leaving money on the table
- Email deliverability and ESP selection
INSTANT IMPLEMENTATION
SEO, Influencers, and more
Short-term tactics get short-term results. Learn the organic growth strategies that build consistent, compounding traffic — from technical SEO and content marketing to influencer partnerships and user-generated content that turns customers into your best marketers.
You're going to get:
- SEO beyond the basics: content, technical, backlinks
- Micro influencer strategy and deal structuring
- UGC strategy that turns customers into brand advocates
DEVELOPMENT READY
Systems, Automation & Brand Building
The businesses that scale aren't working harder — they've built systems that work for them. Learn how to automate the repetitive, add recurring revenue through subscriptions, make data-driven decisions with confidence, and build a brand people actually talk about.
You're going to get:
- Shopify Flow, Make and Zapier automations
- Subscriptions and recurring revenue setup
- Analytics, reporting and long-term brand positioning
THE POWER TO BUILD WITHOUT LIMITS
Stop letting what you don't know hold your business back.
Whether you're optimizing your own store or delivering more for clients — Scale & Master gives you the complete framework to execute at a higher level. Every lesson comes from someone who's actively doing this work across three e-commerce brands and 175+ client builds. Not theory. Not recycled advice. What actually works.
No more ceilings. No more turning down projects. No more inconsistent results and wondering what you're missing. You'll walk away with the strategy, the skills, and the confidence to build anything — and charge accordingly.
ENROLL NOW →
DON'T WAIT ANOTHER SECOND TO GET STARTED
You'll also get *instant access* to these resources to support your journey
Extensive Launch Checklist PDF
Never wonder if your store is actually ready to go live again.
This is the exact checklist I walk through with every single agency client before we hit publish — covering everything from payment testing to analytics setup to policy pages.
Print it, check it off, and launch with total confidence.
The First 100 Customers Playbook
Launching is just the beginning.
This playbook walks you through the exact strategies to get your first 100 customers — from where to show up, what to say, and how to build momentum without a massive following or a huge ad budget.
Because a beautiful store with no traffic is just an expensive hobby.
Community Access & Live Q&A Calls
Skip the frustration of troubleshooting alone.
Get direct access to our private Slack channel where you can get quick answers to your implementation questions, share your wins, and connect with other designers who are scaling their Shopify businesses.
Plus, get priority email access so we can help answer your questions.
DON'T WAIT ANOTHER SECOND TO GET STARTED
Turn inconsistent results and technical limitations into strategic, scalable growth.
Choose the plan that works best for you:
PAY IN FULL
$1997 One Time
✓ ONE TIME PAYMENT AND IMMEDIATE ACCESS TO ALL MODULES
✓ Lifetime access
✓ Everything in TIER 1 included
✓ Video lessons + PDF checklists
✓ DONE-FOR-YOU TEMPLATES
✓ COMMUNITY ACCESS
PAY AS YOU GO
4 Payments of $549
✓ ALL MODULES ROLLED OUT SLOWLY AS YOU PAY YOUR INSTALLMENTS
✓ Lifetime access
✓ Everything in TIER 1 included
✓ Video lessons + PDF checklists
✓ DONE-FOR-YOU TEMPLATES
✓ COMMUNITY ACCESS
ready for a change?
When you join The Shopify Society, you will...
Have a complete conversion and marketing system working across any Shopify store — yours or a client's
Run a Shopify business or design practice with real systems — not just hustle.
Understand your analytics well enough to make real decisions — not educated guesses
Build and execute email marketing strategies that generate revenue consistently
Take on more complex, higher-value projects without second-guessing your ability to deliver
Expand into wholesale, B2B, and retail channels that multiply revenue streams
hey there, i'm KAIT
Your new in-pocket Shopify expert
I didn't come from tech. I came from retail.
I spent 15+ years on the floor, behind the buying desk, and running my own boutique — which means I understand how people actually shop before I ever think about how a store should be built. That retail psychology is baked into everything I teach.
When I started tinkering with my own store's code and other owners started asking "wait, how did you do that?" — I realized I had something worth sharing. What started as self-taught Liquid coding turned into Kait Studio, a Shopify Plus Partner agency that has now launched 175+ stores across the US, Greece, Ghana, and beyond — for brands featured in the New York Times, top 1% podcasters, and 7-figure e-commerce businesses.
I also own three e-commerce brands myself. So when I teach you something, it's not theory — it's what I'm actively doing in my own stores and building for clients who pay $35K+ for the same methodology.
I'm a mom of two, married to an airline pilot, building this from the suburbs without apology. And I've been featured on Shopify, the Chalene Johnson Podcast, and a handful of stages I'm not done adding to.
Here's the thing: I've spent years debugging code and testing what actually works so you don't have to. Foundation is me handing you the shortcut I never had.
Trusted by Shopify & thousands of retailers worldwide.
Kait Studio is a Shopify Plus Partner — meaning Shopify themselves recognizes us as a trusted expert in building and scaling stores on their platform. That's not a badge you buy, it's one you earn through proven results. Between our agency work, our own three e-commerce brands, and the hundreds of store owners and designers we've educated, we've seen what works across virtually every niche, price point, and business model. When you learn from us, you're learning from people who are actively in the trenches — not just teaching from the sidelines.
THIS IS FOR YOU IF:
You've completed our Foundation tier - or already have solid Shopify knowledge - and you're ready to go deeper on strategy and technical skills
You're a store owner who's past the setup phase and ready to focus on growing revenue, improving conversions, and scaling consistently
You're a designer or freelancer who wants to charge more, take on more complex projects, and build a more sustainable business around Shopify expertise
this might not be for you if:
You're brand new to Shopify and haven't covered the basics yet - start with Shopify Society: Foundations first
You're looking for done-for-you services rather than a curriculum that teaches you to execute yourself
You're not ready to invest time into building the skills and systems that actually create long-term results
Choose the plan that works best for you:
PAY IN FULL
$1997 One Time
✓ ONE TIME PAYMENT AND IMMEDIATE ACCESS TO ALL MODULES
✓ Lifetime access
✓ Everything in TIER 1 included
✓ Video lessons + PDF checklists
✓ DONE-FOR-YOU TEMPLATES
✓ COMMUNITY ACCESS
PAY AS YOU GO
4 Payments of $547
✓ ALL MODULES ROLLED OUT SLOWLY AS YOU PAY YOUR INSTALLMENTS
✓ Lifetime access
✓ Everything in TIER 1 included
✓ Video lessons + PDF checklists
✓ DONE-FOR-YOU TEMPLATES
✓ COMMUNITY ACCESS
Have a question?
Don't see your question below? Send us an email at [email protected] and we'll get back to you ASAP!
Does Scale & Master include everything in the Foundation level (tier 1)?
Yes — everything. All 12 Foundation modules are included so nothing is missing from your education. If you've already completed Foundation, you'll pick up right where you left off.
What if I need help?
Community access is included so you always have somewhere to bring your questions. Between the community and the step-by-step video lessons, getting stuck for long is hard to do.
I already completed the Foundation tier - can I upgrade?
Absolutely. Reach out to [email protected] and we'll apply your Foundation investment toward Scale & Master.
Is there access to a community?
Yes — community access is included with Foundation. You'll have a place to ask questions, share wins, and connect with other store owners going through the same journey.
Is this right for me if I don't have clients yet?
Yes — Scale & Master is built for both store owners growing their own brand and designers building a client business. The strategy and technical skills apply regardless of where you are right now.
Who is this for exactly?
Foundation is built for store owners — boutique owners, product-based businesses, and entrepreneurs who want to understand and run their Shopify store with confidence. If you're ready for the technical and scaling side, check out Path 2.
